Leah Gauquie Portfolio
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PALS Library System

PALS required an updated identity to showcase their service and collaboration as the leader of the Minnesota State Colleges and Universities library system. A modern logo mark with open book-like facets illustrated the unique perspectives within the consortium, and transported PALS from old school to a fresh-faced leader in the collegiate system.

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Each facet shows unique perspectives coming together, representing order within the consortium with PALS as a facilitator.

Each facet shows unique perspectives coming together, representing order within the consortium with PALS as a facilitator.

Overlapping “open book” edges can be seen within the design, representing knowledge, continued learning and support. The strong, crisp wordmark nods at the font of the Minnesota State logo, while each point in the gem graphic corresponds to a point of the Minnesota State star.

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