Entering the dental surgery market with an innovative, disruptive maxillomandibular fixation solution unlike any other, Minne Ties needed a visual identity that could tout the safe, simple and efficient properties of their invention above the competition.
A soft-edged tooth formed from the shape of the suture, illustrated the non-invasive zip-tie like approach of the product to secure the jaw tight without the dangers of wires and screws. The illusion of the tooth directly connects the product to the dental realm, showcasing the product and industry in an instant
The Minne Ties product shines in this logo, forming the basis for the logo mark as it connects and flexes to create a tooth.
"We. are. pumped. These [logo concepts] are awesome!!!"