Leah Gauquie Portfolio
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Best Buy

Best Buy's corporate gift card program has long been making its mark in the corporate scene, but with other programs touting similar rewards, Best Buy needed a way to tout its tech with incentives worth working towards. Animated banner ads, Facebook ads, and print placements in incentive magazines increased reach with potential audiences and added awareness for the corporate gift card program. Continued work with Best Buy led to additional campaigns and creative work.

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Conceptual gift cards juxtaposed product with playful in a campaign that transformed—literally.

Conceptual gift cards juxtaposed product with playful in a campaign that transformed—literally.

Concepts for the refresh of the consumer gift card campaign combined product photography with line illustrations of objects creating a playful, engaging, and ownable campaign for Best Buy. Lenticular cards metamorphose the drawing into the product, illustrating that the gift card can be transformed into any gift. 

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Best Buy lit up the holidays with a custom card that put a brilliant shine on a traditional greeting.

Best Buy lit up the holidays with a custom card that put a brilliant shine on a traditional greeting.

Complete with novelty sparkle glasses and custom illustrations.

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